Reverse Engineer
Your Sales Success
At our core, we believe in understanding our client's target audience in order to implement the right strategies from the get go. To ensure consistent growth, we embrace a robust and reliable sales process built on the principles of "reverse engineering".
STEP 1.
Clear Definition of Your Revenue Goals
We meticulously assess the current sales & marketing funnel to make sure we will meet the expectations and deliver on the desired results.
STEP 2.
Evaluate Leads Conversion Rates at Each Stage
Recognizing that not every lead is a qualified prospect, we analyze Lead/MQL/SQL conversion rates to determine how many leads the sales & marketing funnel needs to achieve the respective targets.
STEP 3.
Determine the N° of Proposals
By calculating the number of proposals needed to hit revenue goals, while keeping in mind the actual win rates, we predict the volume of activities required at the top of the funnel to achieve your sales targets.
This approach & analysis empowers our clients to optimize for CAC, build realistic ROI models, and very importantly align sales & marketing efforts for driving success and a fostering sustainable business growth.